MARKET COMMUNICATIONS

Integrated marketing still does not go without saying.

In-depth interviews are also often used for marketing research and for product development purposes. Bachmann Analytics are experienced marketeers, are researching consumers, customers, clients and users of products and services, looking at buying motives, experience, and insights. Like in a 360 degree feedback process, Bachmann Analytics are circling around all relevant areas of marketing, delivering extremely useful and valuable insights to their clients, concerning

– how you can improve the experience your customers have with you
– how you can improve your marketing,
– and your product development
– your marketing processes
– your marketing communications
– your pricing
– your market research, customer service, complaints processes
– …
– …

In short, all areas which concern the client or customer can be included in the methods of gaining insights and knowledge. Mystery shopping and in-depth interviews are often deployed in such analysis. Quite a few of Bachmann Analytics projects touch marketing aspects, and often international interim mandates in marketing and sales are covered as well.

Clients for instance have used Bachmann Analytics as marketing interim manager or coach, for work with marketing teams in order to enhance and improve strategy, processes and project flow, to audit external services and their prices, or to develop, comment on, and improve marketing or media plans. For these and more intensive projects Bachmann Analytics has an extremely professional and price-sensitive network of partners and specialists in the field, which clients can use. Thinking of the total cost of a marketing problem, engaging Bachmann Analytics adds only a small fraction of cost, but will make a huge difference in regard to impact, success levels and achievements as well as reaching the desired goals.

For clients, Bachmann Analytics have achieved higher maturity levels, improvements in integrated market communications, growth, and a sustainable secured market position. The track record has a stunning 30 % average in sales increase, topping with the oldest client, who achieved 1400% sales increase in 7 years after starting to work with Bachmann Analytics.