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Learning Maps

learning_Maps_Grafik_Reigen

Strategic Communication

Intelligent and effective large group interventions

 

One must have seen it – let me show you this impressive and powerful strategy communications method in one of my free workshops! Learning Maps are a methodology for capturing and communicating the strategic intent of a corporation. They are generally used for internal employee populations but are sometimes used for marketing purposes as well as communicating complex ideas simply to external customers of companies, primarily. These maps are great for metaphorically representing market dynamics. As a contextual delivery to employees needing to see „the big picture“ they have no equal. To learn more, contact Bachmann Analytics.

 

They are also useful for depicting processes and process flows, supply chains, value chains, and ideas and concepts. This is a useful adjunct within environments leaning on systems thinking. Learning Maps are often used at the advent of a change or reorganisation effort. They communicate completely, and very rapidly, all the key bits, relative to each other. They tell a story!  They are very useful for gaining alignment both at the top of an organisation and throughout an organisation.

 

The low cost per head of development and deployment as applied across an entire population (literally) needing to be on the same page is one reason they are used. They play to many different learning styles whether it be visual, analytical, kinaesthetic, social and even physical, since role plays can be made part of the experience. Action enquiries and action learning are part of this very interactive method. Learning maps act as a strategy reality check.

 

In order to  create a learning  map, strategy needs  to be adequate, understandable, real, easily communicated and verifiable. Many companies who wanted to communicate a  strategy via a learning map, found that during the course of the project their strategy became much clearer, fine-tuned, and improved. Among other things, the success of this communication method is based on these side effects. Traditional communication paths achieve a change in behaviour of a maximum of 20-30 %. Learning maps deploy methods which can achieve a change in behaviour of 70-80 %. They thus belong to the most powerful and successful catalysts and engagement methods known in corporate communications.